Kim - may Cutler is a journalist of technology who worked for VentureBeat, Bloomberg and the Wall Street Journal. Prior to joining TechCrunch, she led the mobile coverage within the network, start media of six which was acquired by WebMediaBrands in 2011 for 14 million dollars in cash and shares. She specializes in covering the games, distribution and monetization of applications mobile and venture... ? Learn more
Zynga and American Express are all in a new deal that will give prepaid average card to gain more firm money holders.
American Express, which has long been known for high consumers of range, is at the bottom of the market. They have a new platform called to serve, which is the type of a tote service that supports several traditional methods of payment cards with magnetic strips of NFC QR codes online payments-based plastic. The partnership with Zynga is Amex on board new customers and give the credit card company the so-called demographic FarmVille.
"Zynga has a very large client base," said David Messenger, American Express executive vice president of the company's growth. "This partnership is not for existing customers of credit and payment card." It is the attempt to appeal to a new segment. These clients can be learners. They can be somewhat underserved in terms of banking services. They can use debit, cash and check. »
FarmVille players will be able to plant a tree bearing the American Express in their farms. If they plant the virtual tree, they you to sign up for a prepaid card program to serve American Express. Then after that, they can add money to their account of service and activate the card.
The five first purchases of $25 or the map more will get agricultural users more money. Other awards will be probably added later, and the program will probably later games more too.
Zynga chief marketing and revenue officer Jeff Karp said regardless of the American Express case brings revenues will be advertising. He did not say how much revenue the Amex agreement can represent. About 8.7% of Zynga revenues $ 321 million last quarter came from advertising. The rest came from virtual goods.
"This agreement underlines how we can make marks to life," he said. "We are blurring between real and virtual world."
This is not the first time, the two companies have worked together. Two years earlier, Amex allowed players of Zynga win exclusive virtual goods through their awards, as purple cows, Manx cats and virtual outdoor fountains.
Zynga was founded in July 2007 by Mark Pincus and the name of his American Bulldog end, Zinga. Loyal and spirited, Zinga name is a blink of eye to a legendary African Warrior Queen. Team founder included early support Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan and Andrew Trader. Mission of Zynga is connecting the world through games. Every day millions of people interact with their friends and express their unique personality thanks to our...
To learn more
No comments:
Post a Comment