Don't forget the reward points: AmEx gives users Farmville cash - Tech

American Express partners with Zynga on a reward program that will link spending offline on his cards prepaid use awards in game in Farmville. It is a fairly ambitious attempt to increase the scope of the nascent serve produced American Express and actual spending of virtual rewards online for millions of enthusiasts of game social.

Zynga use reward program will involve also subsequently transformed into titles Zynga offer of platforms, enabling brands to insert in the games that can be registered in a service account and exchanged cards serve. Purchases of specific offers will unlock a virtual currency more in the Zynga Games, potentially creating a virtuous circle for the American Express and Zynga.

The time of the offer of the mark is always still TBD. But for the moment, users can begin to earn money Farm Cash in Farmville by registration for rewards serve as Zynga and get a prepaid card co-branded in the mail. Users can also earn money in the game connect to a source of funding to their card and activate. Only five first purchases of $25 or on the map of rewards more will earn virtual currency.

Other Zynga titles, including CastleVille and CityVille will be soon integrated into the program reward of Zynga. Users will be able to follow their rewards through a dashboard in the game and their service mobile app.

Dan Schulman, President of the growth of the American Express Company, said in an interview that this is the first partnership of rewards to serve and the deepest Zynga allowed a partner in one of his games.  He said the partnership enables Zynga and American Express give to social gamers a richer experience and it allows to Zynga become a point of departure for offers, with American Express are used to close the loop on redemptions.

"We are seeing a lot of customers in our target market, spend time on these platforms (social game)." "If we can integrate and make their life easier and customize offers and deals, and move money back and forth in a social way, which is extremely powerful," said Schulman.

This is another example of how American Express seeks to be aggressive in using social media to keep its relevant business users. It was firmly in collaboration with Twitter and Facebook to distribute offers that can be backed up on their American Express card. And it increases its presence on Facebook, including a Facebook serve application that allows friends to pay to the other.

I think that the company made much sense and could give American Express a new way to reach young users. Zynga, it is another way to drive more use and relies on other recent promotions awards in offline mode. In March, for example, Zynga in partnership with Frito Lay to put codes in specially marked chips bags which would unlock some virtual goods within games. If it can expand its relationship with American Express, it can show you how it can make more money off the coast of its users over $ 65 million.

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