American Express (EUREX: AXPF.)EX - news) Tuesday began to leave fans of Zynga Games silver plant trees on an area of "Farmville".
The financial services titan, known for high credit cards has unveiled an alliance with the star of social games San Francisco based.
Popular "FarmVille" players of Zynga be able earn virtual money in the game as a reward for the use of the specially prepaid brand cards use American Express to make purchases out of the real world.
"We are delighted to extend our relationship with Zynga and provide an easy way for players earn money by learning Zynga virtual game to serve and subscription receive the many benefits of our digital portfolio,", said the Chairman of American Express Company's growth Dan Schulman.
"Trade landscape continues to change, and spending online and offline converge, use is focused on partnering with companies like Zynga to create a unique value for our clients in the media they love.".
"FarmVille" allows players tend to virtual crops with the help of friends to the first social network Facebook or recently opened online games from Zynga to zynga.com.
The players were given the option of planting "Use money trees" on their imaginary farms.
Those who plant trees are invited to save the maps used, load them with money real and then to use for purchases at stores where American Express cards are accepted.
This gives rise to the cultures of the "Farm Cash" which can be harvested and spent in the Zynga Games.
"We are delighted to work with American Express to invent new ways to game Zynga experience in several parts of their day," said Mark Pincus CEO and founder of Zynga. "Together we can add surprise and pleasure of shopping every day."
American Express plans to expand the virtual means of crops could be grown, and the reward system was finally extended to the "CastleVille" and "CityVille".
Information on the program were available online at serve.com/Zynga.
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