Zynga in partnership with American Express for rewards in the game

Rewards of Zynga will give incentives for purchases of real-life stake

Opens a new area for users of AMEX rewards in the most unlikely of places: Zynga FarmVille farm. A new partnership between Zynga and American Express will officially begin the Zynga serve awards program, in which users can start winning in the game of incentives and rewards while using their card for purchases.

"We are delighted to work with American Express to invent new ways to game Zynga experience in several parts of their day," said Mark Pincus CEO and founder of Zynga. "Together we can add surprise and pleasure of shopping every day."

"We are delighted to extend our relationship with Zynga and provide an easy way for players earn money by learning Zynga virtual game to serve and subscription receive the many benefits of our digital portfolio," said Dan Schulman, President of the company, American Express's growth. "Trade landscape continues to change, and spending online and offline converge, use is focused on partnering with companies like Zynga to create a unique value for our clients in the media they love.".

Purchases will apply to the addition of game little tidy, a "Money Tree to serve" which will increase with each transaction. FarmVille users must simply register and add money to the account. After the signing, the user have to make purchases of real world of $25 or more (up to 5 purchases per month) to see the trees grow.

Zynga hopes to expand the program with the encouragement of loyalty as well as make purchases eligible to service program. Games such as CastleVille and CityVille hope to launch similar services in the coming months.

Ben Strauss
Ben Strauss is a recent graduate of Xavier University. You can see him ramble on game, gamification, military games and manly things on her Twitter @ Sinner101GR.

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